What is an infographic – and why they work!

Infographics: An effective marketing tool to tell your story and increase sales


According to an article in Forbes magazine, infographics are growing in popularity as an important tool in your marketing efforts.

What is an infographic? It is a visual representation of data – and an effective way to differentiate your business from your competitors.

According to the study, 3 out of 4 marketers rely on visuals in their social media messaging and 60% of businesses are already using this as a marketing and sales tool. Why is this so effective? Visuals are known to improve learning and retention by 400%.

(Link to original article here.)

Any company with a story to tell or a product to promote can tell it better with a well-designed infographic. If you would like to try out this new trend, I would love to help out!

Jennifer Leonardson

Principal & Designer

Oxyjen Design, Inc.