What is an infographic – and why they work!

Infographics: An effective marketing tool to tell your story and increase sales

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According to an article in Forbes magazine, infographics are growing in popularity as an important tool in your marketing efforts.

What is an infographic? It is a visual representation of data – and an effective way to differentiate your business from your competitors.

According to the study, 3 out of 4 marketers rely on visuals in their social media messaging and 60% of businesses are already using this as a marketing and sales tool. Why is this so effective? Visuals are known to improve learning and retention by 400%.


(Link to original article here.)

Any company with a story to tell or a product to promote can tell it better with a well-designed infographic. If you would like to try out this new trend, I would love to help out!



Best,
Jennifer Leonardson

Principal & Designer

Oxyjen Design, Inc.